Entering our 6th year of business, Capture Your Best continues to grow as a valued resource for Glamour and Boudoir photography.  When we recently began requesting that clients post their impressions of the overall experience of working with us, the results have exceeded our expectations.  The Better Business Bureau has given us an ‘A’ rating (‘A+’ ratings are reserved for businesses who’ve been around a bit longer than we have), and has given us the 2009 and 2010 Complaint Free Award.  For the 8 reviews received on Google Places and the WeddingChannel.com, all have given Capture Your Best a 5-star rating.

If I had to summarize in one word what accounts for this high degree of satisfaction, “empathy” would seem to fit.  Treating one’s clients as you would like to be treated is the approach which governs our mindset.  Prompt replies, high value for the prices charged, attention to detail of product, but more importantly, to the individual client in proportion to their value to your business.  Arrogance, all too common among businesses which appear to be too preoccupied with taking their client base for granted, pervades customer service in the form of inaccessibility toward the consumer who made them successful to begin with.

In establishing Capture Your Best, I made the following commitment on our Website:  “When I purchase goods or services from a business, and do so knowing that I have a choice, I tend to expect a certain degree of gratitude in the form of accommodation, at least in terms of attitude; a willingness to help, to go the extra mile if need be. It is only fitting, then, that I exercise the standards I expect from a business when I conduct business.”  Anyone can wax rhetorical, but if you don’t follow through with it, you don’t mean it, word will get around eventually.  Our primary motive behind the above commitment has been to do our part in helping to turn things around so that the client has the sense that we are truly grateful for choosing our business.  I cannot think of a more genuine sentiment I’ve expressed toward our would-be client base – with the possible exception of this:

Thank you all so much for choosing Capture Your Best for your portrait photography needs!

Dedicated to bringing out the glamorous side of my clients through an exquisite use of light and shadow, Capture Your Best is a portrait photography studio whose name says it all.  Elusive as the term “glamour” might be in terms of defining, I suspect there’s a glamorous side to nearly every woman, a side driven to calling attention to the essence of what makes her attractive.  My job is to distill that essence, to bring the confidence and self-assurance to the surface as it pertains to what draws our visual attention to her.

Please feel free to share your thoughts on glamour photography, or visit any of the remaining topics and do the same . . .