Entering our 6th year of business, Capture Your Best continues to grow as a valued resource for Glamour and Boudoir photography. When we recently began requesting that clients post their impressions of the overall experience of working with us, the results have exceeded our expectations. The Better Business Bureau has given us an ‘A’ rating (‘A+’ ratings are reserved for businesses who’ve been around a bit longer than we have), and has given us the 2009 and 2010 Complaint Free Award. For the 8 reviews received on Google Places and the WeddingChannel.com, all have given Capture Your Best a 5-star rating.
If I had to summarize in one word what accounts for this high degree of satisfaction, “empathy” would seem to fit. Treating one’s clients as you would like to be treated is the approach which governs our mindset. Prompt replies, high value for the prices charged, attention to detail of product, but more importantly, to the individual client in proportion to their value to your business. Arrogance, all too common among businesses which appear to be too preoccupied with taking their client base for granted, pervades customer service in the form of inaccessibility toward the consumer who made them successful to begin with.
In establishing Capture Your Best, I made the following commitment on our Website: “When I purchase goods or services from a business, and do so knowing that I have a choice, I tend to expect a certain degree of gratitude in the form of accommodation, at least in terms of attitude; a willingness to help, to go the extra mile if need be. It is only fitting, then, that I exercise the standards I expect from a business when I conduct business.” Anyone can wax rhetorical, but if you don’t follow through with it, you don’t mean it, word will get around eventually. Our primary motive behind the above commitment has been to do our part in helping to turn things around so that the client has the sense that we are truly grateful for choosing our business. I cannot think of a more genuine sentiment I’ve expressed toward our would-be client base – with the possible exception of this:
Thank you all so much for choosing Capture Your Best for your portrait photography needs!